澳士蘭乳品學(xué)生杯牛奶包裝設(shè)計(jì)·卡通系列
品牌 澳士蘭（廣東·汕頭）
行業(yè) 乳品，奶吧，烘焙
服務(wù) 鮮奶包裝設(shè)計(jì)，學(xué)生杯牛奶包裝設(shè)計(jì)
北斗設(shè)計(jì)專注食品行業(yè)，為客戶提供“美學(xué)”+“認(rèn)知”多維度全案包裝設(shè)計(jì)服務(wù)。
澳士蘭牛奶包裝設(shè)計(jì)規(guī)劃之《學(xué)生杯牛奶包裝設(shè)計(jì)系列》
這是澳士蘭針對(duì)中小學(xué)生一族推出的系列產(chǎn)品，面對(duì)學(xué)生一族，他們的思想是天真，活潑，對(duì)于任何新鮮事物都擁有極高的興趣及愛好。我們的設(shè)計(jì)要如何呈現(xiàn)出天真活潑的視覺感受，我認(rèn)為是這個(gè)系列設(shè)計(jì)的核心點(diǎn)。透過對(duì)于色彩與心理學(xué)來分析，學(xué)生時(shí)代對(duì)于色彩的感知非常豐富，越是明快的色彩，他們的接受對(duì)就越高，所以我們對(duì)于澳士蘭學(xué)生杯這個(gè)系列產(chǎn)品的色彩定義，首先是明亮爽快的心理認(rèn)知。而設(shè)計(jì)的記憶符號(hào)，我們的設(shè)計(jì)師通過卡通的形象來進(jìn)行創(chuàng)作，用不同的水果來塑造出不同的表情畫面，最后結(jié)合直觀的牛奶波紋形式來體現(xiàn)產(chǎn)品認(rèn)知。
整個(gè)系列設(shè)計(jì)輸出的概念是：年輕，色彩新鮮。
Beidou design focus on the food industry, to provide "aesthetics" and "cognitive" multidimensional case packaging design services.
Macao silan milk packaging design planning of the students a cup of milk packaging design series
This is Australia silan for primary and middle school students group launched a series of products, in the face of student group, their thought is naive, lively, for any new things all have high interest and hobby. Our design how to present a naive and lively feeling, I think that is the emphasis of this series design. Through for color and psychology to analyze students' age for the perception of color is very rich, the more lively colour, they accept for the higher, so we for Macao students silan cup this series product color definition, the first is bright snappy psychological cognition. Designed memory symbols, our designers through cartoon image creation, use different fruit to create a different face images, the milk of intuitive corrugated form to reflect a cognitive products.
The concept of the whole series design output is: young, fresh color.
