北斗設計再次攜手綠洲米業(yè)
發(fā)布時間：2021-10-08 21:38
北斗設計再次攜手綠洲米業(yè)，共同打造綠洲米業(yè)渠道新品牌——米社長
此次北斗設計與綠洲米業(yè)簽約的服務內容包含：米社長品牌形象logo設計，基礎品牌vi設計，品牌包裝設計（3個系列大米包裝設計），產品渠道宣傳物料設計。
目前該項目已經啟動了項目溝通第一輪會議，綠洲米業(yè)劉總親自過來北斗設計公司進行項目溝通與落實，對于這次的項目雙方都投入了極大的精力，期望將米社長打造成一個優(yōu)秀的垂直渠道品牌，對于目前大米市場，垂直渠道才是突破的關鍵點，不要一來就說我要把一個品牌做到全國，抱負人人都有，但是腳踏實地，一城一池，做透渠道終端，讓經銷商有利益可賺，保證產品落實在貨架或者在消費者認知體驗上，才是第一位。
北斗設計對于每個項目運作，并不是僅僅只是為了設計一副外表，更需要的是這副外表能夠代表企業(yè)的氣質影響著消費者的體驗與記憶。北斗設計接下來將通過戰(zhàn)略記憶符號，品牌美學塑造，品牌傳播定位等多維度塑造“米社長”的品牌形象。
此次北斗設計與綠洲米業(yè)簽約的服務內容包含：米社長品牌形象logo設計，基礎品牌vi設計，品牌包裝設計（3個系列大米包裝設計），產品渠道宣傳物料設計。
目前該項目已經啟動了項目溝通第一輪會議，綠洲米業(yè)劉總親自過來北斗設計公司進行項目溝通與落實，對于這次的項目雙方都投入了極大的精力，期望將米社長打造成一個優(yōu)秀的垂直渠道品牌，對于目前大米市場，垂直渠道才是突破的關鍵點，不要一來就說我要把一個品牌做到全國，抱負人人都有，但是腳踏實地，一城一池，做透渠道終端，讓經銷商有利益可賺，保證產品落實在貨架或者在消費者認知體驗上，才是第一位。
北斗設計對于每個項目運作，并不是僅僅只是為了設計一副外表，更需要的是這副外表能夠代表企業(yè)的氣質影響著消費者的體驗與記憶。北斗設計接下來將通過戰(zhàn)略記憶符號，品牌美學塑造，品牌傳播定位等多維度塑造“米社長”的品牌形象。
Beidou Design once again joined hands with Oasis Rice to create a new brand of Oasis Rice Channels-President Mi
The service content signed by Beidou Design and Oasis Rice Industry this time includes: President Mi’s brand image logo design, basic brand vi design, brand packaging design (3 series of rice packaging design), product channel publicity material design.
At present, the project has launched the first round of project communication meeting. Oasis Miye, President Liu personally came to Beidou Design Company to communicate and implement the project. Both parties have invested a lot of energy in this project and hope to build President Mi into An excellent vertical channel brand. For the current rice market, vertical channels are the key to breakthrough. Don’t just say that I want to build a brand across the country and everyone has aspirations. Through channel terminals, distributors can earn profits and ensure that products are placed on the shelf or in the consumer's cognitive experience.
For the operation of each project, Beidou Design is not just to design an appearance, but more importantly, that this appearance can represent the enterprise's temperament and affect the consumer's experience and memory. Next, Beidou Design will shape the brand image of "President Mi" through multiple dimensions such as strategic memory symbols, brand aesthetic shaping, and brand communication positioning.
