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探探熊x北斗設(shè)計(jì)，兒童餐飲品牌形象設(shè)計(jì)

品牌探探熊·歡樂餐廳
行業(yè) 餐飲連鎖
服務(wù) 品牌 logo設(shè)計(jì)/ip設(shè)計(jì)/vi設(shè)計(jì)

探探熊歡樂餐廳品牌定位：為兒童塑造一種歡樂的用餐空間，同時(shí)在這里能體驗(yàn)到美味，健康，安全的美食。

設(shè)計(jì)即戰(zhàn)略，品牌即包裝，我們期待為每個(gè)項(xiàng)目賦予我們最大的熱情來呈現(xiàn)出最美好的作品，期待我們的用戶看到我們的設(shè)計(jì)都能從心理感覺到一種愉悅感，最終通過設(shè)計(jì)而讓我們的用戶更加喜愛我們客戶的品牌。

每個(gè)品牌都能找找到一個(gè)有靈魂，有趣味的ip
探探熊給我們最直觀的ip就是“熊”，直觀明了，為了讓這只熊更加有趣味及辨識(shí)度，我們給他設(shè)計(jì)了一個(gè)道具“放大鏡”，賦予ip形象與品牌名字的直接聯(lián)系。讓用戶從視覺，到聽覺都直觀明了。

logo字體設(shè)計(jì)表現(xiàn)：孩子的世界是天真無邪的，所以我們賦予品牌活潑可愛的字體設(shè)計(jì)，讓品牌每個(gè)細(xì)節(jié)都充滿著溫度感。

Design strategy, brand packaging, we are looking forward to the biggest enthusiasm for each project gave us to show the most beautiful and good works, looking forward to our users to see our design can feel a kind of pleasure from psychology, through the final design and make our customers more like our clients' brands.

Each brand can find looking for a soul, interesting IP

Sound out the bear to give us the most intuitive IP is a "bear", very intuitive and clear, in order to let the bear more interesting and the degree of identification, we give he designed a prop "magnifying glass", give the direct link IP image and brand name. Let the users from the visual, auditory are straightforward.

Logo font design performance: children's world is innocent, so we give the brand lively font design, let the brand every detail is full of sense of temperature.