康康之家品牌形象設(shè)計(jì)定稿
發(fā)布時(shí)間：2021-09-22 16:24
北斗設(shè)計(jì)x康康之家
經(jīng)過(guò)一個(gè)多月的努力，康康之家的品牌形象落下帷幕，北斗設(shè)計(jì)攜手康康之家，為其創(chuàng)作了品牌logo，vi運(yùn)用，還有品牌傳播海報(bào)設(shè)計(jì)等項(xiàng)目。
康康之家是北斗設(shè)計(jì)接手的第一個(gè)養(yǎng)生品牌形象設(shè)計(jì)項(xiàng)目，這里非常感謝韓總對(duì)于北斗設(shè)計(jì)信任與支持。對(duì)于康康之家，客戶的戰(zhàn)略定位是期待為每個(gè)家庭帶來(lái)健康幸福。從品牌的名字上去聯(lián)想，也是非常純粹的記憶，所以我們?cè)趧?chuàng)意的過(guò)程也期望為消費(fèi)者塑造一種簡(jiǎn)單明了設(shè)計(jì)視覺(jué)形象，帶給我們的目標(biāo)用戶一種美好的視覺(jué)體驗(yàn)。
康康之家，核心是在于“康”，我們把康字作為品牌的戰(zhàn)略符號(hào)來(lái)進(jìn)行創(chuàng)意，賦予品牌一個(gè)獨(dú)特的符號(hào)資產(chǎn)，為品牌后續(xù)營(yíng)銷傳播降低品牌認(rèn)知成本。
康康之家圖形創(chuàng)意來(lái)源
康字的符號(hào)表現(xiàn)在同行業(yè)或者非同行之中已有不少品牌在使用，如何來(lái)區(qū)分，將自己的個(gè)性表現(xiàn)出來(lái)，首先我們先明確和客戶溝通的需求，就是品牌的風(fēng)格定位，客戶她期望康康之家呈現(xiàn)的是一種新中式的美學(xué)形態(tài)，給人一種簡(jiǎn)潔而富含中式文化的體驗(yàn)。首先我們從色彩上，攫取了故宮紅作為康康之家的品牌主色調(diào)，為了能夠體現(xiàn)出中式文化，我們找到了一個(gè)最具代表的窗格符號(hào)作為嫁接導(dǎo)入，使得品牌的符號(hào)風(fēng)格更加具有個(gè)性。后續(xù)的品牌vi運(yùn)用和品牌傳播海報(bào)設(shè)計(jì)將在有空之余整理出來(lái)與大家分享，感謝關(guān)注北斗設(shè)計(jì)新聞案例。
經(jīng)過(guò)一個(gè)多月的努力，康康之家的品牌形象落下帷幕，北斗設(shè)計(jì)攜手康康之家，為其創(chuàng)作了品牌logo，vi運(yùn)用，還有品牌傳播海報(bào)設(shè)計(jì)等項(xiàng)目。
康康之家是北斗設(shè)計(jì)接手的第一個(gè)養(yǎng)生品牌形象設(shè)計(jì)項(xiàng)目，這里非常感謝韓總對(duì)于北斗設(shè)計(jì)信任與支持。對(duì)于康康之家，客戶的戰(zhàn)略定位是期待為每個(gè)家庭帶來(lái)健康幸福。從品牌的名字上去聯(lián)想，也是非常純粹的記憶，所以我們?cè)趧?chuàng)意的過(guò)程也期望為消費(fèi)者塑造一種簡(jiǎn)單明了設(shè)計(jì)視覺(jué)形象，帶給我們的目標(biāo)用戶一種美好的視覺(jué)體驗(yàn)。
康康之家，核心是在于“康”，我們把康字作為品牌的戰(zhàn)略符號(hào)來(lái)進(jìn)行創(chuàng)意，賦予品牌一個(gè)獨(dú)特的符號(hào)資產(chǎn)，為品牌后續(xù)營(yíng)銷傳播降低品牌認(rèn)知成本。
康康之家圖形創(chuàng)意來(lái)源
康字的符號(hào)表現(xiàn)在同行業(yè)或者非同行之中已有不少品牌在使用，如何來(lái)區(qū)分，將自己的個(gè)性表現(xiàn)出來(lái)，首先我們先明確和客戶溝通的需求，就是品牌的風(fēng)格定位，客戶她期望康康之家呈現(xiàn)的是一種新中式的美學(xué)形態(tài)，給人一種簡(jiǎn)潔而富含中式文化的體驗(yàn)。首先我們從色彩上，攫取了故宮紅作為康康之家的品牌主色調(diào)，為了能夠體現(xiàn)出中式文化，我們找到了一個(gè)最具代表的窗格符號(hào)作為嫁接導(dǎo)入，使得品牌的符號(hào)風(fēng)格更加具有個(gè)性。后續(xù)的品牌vi運(yùn)用和品牌傳播海報(bào)設(shè)計(jì)將在有空之余整理出來(lái)與大家分享，感謝關(guān)注北斗設(shè)計(jì)新聞案例。
Beidou Design x Kangkang House
After more than a month of hard work, the brand image of Kangkang House came to an end. Beidou Design and Kangkang House worked together to create a brand logo, vi application, and brand communication poster design for it.
Kangkang Home is the first health brand image design project taken over by Beidou Design. I am very grateful to Mr. Han for his trust and support for Beidou Design. For Kangkang Home, the customer's strategic positioning is to look forward to bringing health and happiness to every family. Associating from the brand name is also a very pure memory, so we also hope to create a simple and clear design visual image for consumers in the creative process, and bring a beautiful visual experience to our target users.
The core of Kangkang Home lies in "Kang". We use the word "Kang" as a brand's strategic symbol to create ideas, give the brand a unique symbolic asset, and reduce the cost of brand recognition for the brand's subsequent marketing and communication.
Kangkang House Graphic Creative Source
The symbol of "Kang" has been used by many brands in the same industry or non-peers. How to distinguish and express our own personality? First of all, we first clarify the needs of communicating with customers, which is the style positioning of the brand. It is expected that the Kangkang House will present a new Chinese aesthetic form, giving people a concise and rich Chinese culture experience. First of all, from the color point of view, we took the Palace Red as the main color of the Kangkang House brand. In order to reflect the Chinese culture, we found a most representative pane symbol as a grafting import, making the brand's symbol style more individual. The follow-up brand vi application and brand communication poster design will be sorted out and shared with you when I have time. Thank you for your attention to the Beidou design news case.
